As competition in the Middle Eastern telecoms market intensifies and customer expectations grow, CEM is emerging as the principal factor that will allow operators to ensure growth and long term profitability. But:

• What exactly does it take to create the best possible Customer Experience?
• What are the pre-requisites?
• Where are the bottlenecks?
• How can you address the challenges along the way?
• What are the payoffs for getting your Customer Experience strategy right?

Join your peers in Dubai this September and find out what strategies operators from across the region and beyond are adopting to create superior Customer Experiences.

• DEVELOPING CEM BEST PRACTICE
• SOCIAL CRM & CEM
• GENERATING DEEPER INSIGHTS IN ORDER TO CREATE A RICHER CUSTOMER EXPERIENCE
• CEM FOR DIFFERENT CUSTOMER SEGMENTS
• CREATING DIFFERENTIATED CUSTOMER EXPERIENCES WITH THE HELP OF SYSTEMS AND TOOLS
• IMROVING THE SERVICE EXPERIENCE
• OPTIMISING TOUCH POINTS
• EVOLVING YOUR ORGANISATION AND DELIVERY MODEL
• INCENTIVISING AND EMPOWERING YOUR EMPLOYEES
• MEASURING & MAPPING THE CUSTOMER EXPERIENCE